Latest News

Search Engine Land contributor Laura Schiele has published an article featuring four PPC trends to monitor closely in the second half of 2025. She says, “While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up. AI is everywhere right now, and its impact on marketing... [Read more]

Enterprise SEO focuses on optimizing large, complex websites to improve search visibility at scale. It combines advanced technical strategies, robust content planning, and streamlined workflows for maximum ROI. Search Engine Land has published a new guide, ‘Enterprise SEO: A complete guide for scalable search success’. Russel Welch... [Read more]

Secret Cash System offers you the #1 single fastest and easiest way to create your own online business, according to its creator, Mack Rodd. To control your own destiny and be your own boss, you need to start a business, one that’s incredibly easy to manage and has a high success rate that lets you receive income like clockwork. Problem is, no... [Read more]

Customer Experience (CX) is vital because it shapes how customers perceive and interact with your brand at every touchpoint. A great CX builds loyalty, drives repeat business, and sets you apart from competitors. Ask ChatGPT Forrester has made available a replay of its webinar, ‘Measure What Matters: Your Guide To CX Success’. The Forrester... [Read more]

Forrester has published a new podcast episode, ‘New AI Lessons In Coding, Marketing, And Product Design’. The Forrester team says, “In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still... [Read more]

Forrester contributor Nikhil Lai has published an article on how GenAI reshapes shopping and revives SEO. Nikhil Lai says, “Search engines’ potential to become full-funnel one-stop shops makes search engine optimization increasingly significant. But unlike search engines, which are top of mind for CMOs and now CFOs, SEO is relegated to the weeds... [Read more]

Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday,... [Read more]

Marketing and communications work hand in hand to shape how a brand connects with its audience. Together, they build awareness, foster engagement, and drive business growth through clear, consistent messaging. The latest MarketingSherpa podcast is titled “Marketing & Communications: It’s important to ‘take a Beat ‘.” Daniel... [Read more]

Digital Marketing Institute contributor Ekaterina Walter has published an article featuring eight digital skills for getting a better salary. She says, “Digital marketing is exciting. It allows you to reach consumers at scale, brings you closer to your customers on the channel of their choice, enables hyper personalization and gives you the ability... [Read more]

Effective website design is crucial for capturing visitors’ attention and guiding them smoothly toward desired actions. A well-designed site builds trust, enhances user experience, and ultimately drives conversions. Digital Marketing Institute is hosting a webinar, ‘A Marketer’s Guide to Better Website Design’ on Wednesday, July 30,... [Read more]

The AI search revolution is accelerating faster than ever. After our overwhelmingly successful first session, we’re bringing back this exclusive deep-dive to help even more brands master the new search landscape. Conductor is hosting a webinar, ‘Mastering AI-Powered Search: Advanced Strategies for ChatGPT, Perplexity & Beyond’... [Read more]

MOZ contributor John Iwuozor has published an article on adjusting content strategy for Google’s AI mode. He says, “No matter how well you engineer your content for AI systems, you can’t optimize your way into authority without broader brand recognition. According to Google’s AI Mode patent, the system evaluates search behavior alongside... [Read more]